Mike Karolos (Smirap Designs) - Pils Hellas

The Project

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I was commissioned by Cicero agency to make illustrations of iconic landmarks and landscapes in Greece for Pils Hellas, a Greek beer company. The illustrations would be part of the beer’s new campaign and online contest that invites people in Greece to take part, suggest and discover different words and sayings we use for the same thing but in different parts of Greece. The difficulty of making these illustrations was to be able with as little detail as possible for each landmark, to be quite recognizable. Hope you enjoy the digital journey around Greece through my geometric pop art illustrations. You can see the site here https://www.eimasteparea.gr/

Credits

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Client: EZA, Pils Hellas

Agency: Cicero

Illustrations: Mike Karolos (Smirap Designs)

Web & Graphic Design: Cicero